How to Start Short Selling


Hey everyone, Ross here! Today, I’m diving deep into the concept of short selling, a trading strategy that may start to play a much bigger role in my day trading arsenal, especially given the current patterns I’ve observed in the market. As someone always on the lookout for profitable day trading strategies, I’ve noticed a recurring trend where stocks, particularly in certain sectors, experience dramatic drops—sometimes by as much as 80-90% in a single day. Realizing the potential to capitalize on these movements, I decided it was high time to leverage these setups through short selling. Let’s dive in!

What is Short Selling?

Short selling is essentially betting on the decline of a stock’s price. It’s the opposite of the typical buy low and sell high strategy most are familiar with. In short selling, you borrow shares and sell them at the current market price under the assumption that if the price drops as anticipated, you can buy them back at a lower price, return the borrowed shares to the lender, and pocket the difference.

The Process of Short Selling

  1. Borrowing Shares: You initiate a short sale by borrowing shares from a broker.
  2. Selling the Borrowed Shares: After borrowing, you sell the shares at the current market price.
  3. Repurchasing Shares to Return to Lender: Finally, you aim to buy back the shares at a lower price than you sold them for, return them to the lender, and capture the profit from the price difference.

A crucial aspect of short selling to remember is the potential for unlimited losses. If the stock price rises instead of falling, you could be forced to buy back the shares at a much higher price, resulting in significant losses.

Recognizing Patterns in the Market

My decision to start short selling wasn’t made lightly—it was backed by months of observing specific patterns in the market. Stocks, particularly from certain Chinese companies listed on U.S. exchanges, displayed extreme volatility that often led to their prices plummeting dramatically within a single day. Here are some common characteristics I’ve noticed:

  1. Chinese Companies: These companies are based in China but listed on U.S. exchanges.
  2. Similar Underwriters: They often share underwriters, which are financial institutions that assist these companies in going public.
  3. Pump and Dump Schemes: Many of these stocks are targets of pump and dump schemes where prices are artificially inflated through promotions, only to be dumped by insiders.
  4. Insider Selling: This is a common occurrence where insiders sell their shares before the public, leading to a rapid decline in stock prices.

Navigating the Challenges of Short Selling

Despite its potential, short selling comes with its fair share of challenges:

Short Sale Restriction (SSR)

One significant hurdle is the Short Sale Restriction (SSR), which kicks in when a stock’s price drops significantly in a short period. SSR prevents you from initiating a short sale unless it’s on an uptick, complicating the timing of your trades.

Availability and Cost of Shares to Borrow

Another challenge is the availability and cost of shares to borrow, especially with small-cap stocks. The inventory can be limited, and fees can skyrocket as demand for short positions increases.

Developing Effective Shorting Strategies

In response to these challenges, I’ve experimented with various shorting strategies. Shorting into strength involves starting to short as the stock climbs, anticipating a reversal. While this can be effective, it requires precise timing and can expose you to significant risk if the stock continues to climb.

Another approach is waiting for the reversal, where you initiate the short following the first significant drop. This often leads to chasing the price down, which can also be risky, especially in fast-moving markets.

Final Thoughts

Short selling, especially during rough patches in long positions, can seem like an appealing strategy. However, it requires discipline to avoid “emotional inverse thinking”—the tendency to flip strategies during losses, which often worsens the situation.

Despite exploring short selling, my analysis reinforces that the most successful traders maintain a long bias. The key to consistent profits lies not in switching strategies but in refining one’s approach to entries, exits, and risk management. As such, while I will definitely consider short selling opportunities going forward, I will still place a much bigger emphasis on my usual long-biased strategies. Thanks for reading, and happy trading!

Stay Connected

Warrior Trading was founded by Ross Cameron in 2012, and is now a thriving community of thousands of traders. You can learn more about joining the Warrior Trading community here.

Check out my newest book, How To Day Trade: The Plain Truth

Learn more about my bull flag trading strategy

Make sure to follow my YouTube Channel

Check me out of Facebook

Watch behind the scenes on Instagram

Stay connected with me on X