It’s a pop-culture/tech mashup for the ages…
None other than Paris Hilton, who apparently DJs in Ibiza for $1 million per night, is going to launch her own metaverse platform where visitors can inspect virtual twins of her mansion and yacht, along with other attractions on the mega-popular Roblox (RBLX) platform so beloved by youngsters.
“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” Hilton said, according to Reuters coverage. “Not everybody gets to experience that, so that’s what we’ve been working together on over the past year — giving them all my inspirations of what I want in that world.”
In launching the ‘Paris World’ metaverse offering, Hilton adds to recent television credits including “This is Paris’, ‘Cooking with Paris’, and a show called ‘The Simple Life’ where the mogul ends up slumming it on Greyhound.
The project builds on Hilton’s past involvement in tech, including a partnership with Decentraland and an investment in a company called Genies. Dean Takahashi at VentureBeat reports Hilton’s metaverse project will feature her own Genies avatar.
In being one of the forerunners in the celebrity defi goldrush, Hilton, at 40, reinvents her relevance to new media and everything surrounding web 3 and associated virtual reality worlds now ascendant.
It may be one of the smarter thing she’s ever done.
Amid the haze of celebrity and athlete NFTs, getting into a virtual space early is now one of the biggest frontiers in new technology.
From an investments perspective, you might do worse than looking for ways to get involved in some of these nascent VR plays. Single equities might do it, but investors also have the choice to look at innovative managed funds that weight a basket of new tech firms exploring the limits of what the new virtual world has to offer.
