Facebook | $FB Stock | Will Earnings Sustain 52-Week Highs


Facebook, Inc.  (NASDAQ: FB)



Facebook, the social media behemoth, founded by Mark Zuckerberg , along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes also known as a FANG stock(Facebook, Amazon, Netflix, Google) Is set to report earnings on November 2nd 2016. With Netflix and Google soaring higher after their earnings, and Amazon plunging lower in today’s aftermarket session when they reported their earnings, all eyes will be on Facebook which is a heavily traded stock for hedge funds, mutual funds, and individuals for their own accounts.


Options Action

From the looks of the November monthly series options in Facebook, we gleaned some interesting details. First and foremost is the huge open interest of some 27000 calls that strike at $130 per share. On the flip side of that at the strike price of $130 are almost 12000  puts in the open interest.The next highest strike price with a huge open interest On the call side is the $135 strike price which lists about 20,000 in the open interest. To contrast that the next area of high open interest in puts are the $125 puts. So from the look of things it appears many investors and Traders are not betting on much more than a $5 move between now and the November 18th options expiration cycle.


The Chart


In the above daily price chart, you will notice a red resistance channel line, and a green support Channel line. You will also see numerous shaded areas along each where price has tested on numerous occasions. In the upper right hand corner there is a large shaded oval which is where Facebook will likely bounce around until earnings are released and may break up or down depending on how the earnings are interpreted.


Facebook Vs. Twitter In Election Social Media

Facebook has emerged as the social media ad platform of choice. It reaches about 94 percent of voters who are registered as independent or are not affiliated with a political party; Twitter only reaches 45 percent of these voters, according to data of mobile users by tracking service Comscore Inc.

Vincent Harris, an Austin-based digital strategist who has worked for U.S. Senator Rand Paul and does some work for Trump,

estimated that about 30 percent of his clients’ budgets are spent on Facebook, while only 5 percent are spent on Twitter.

A recent survey conducted by his company Harris Media found that 81.6 percent of voters said they spent time on Facebook in the last month, while only 28.7 percent spent time on Twitter.


As Clinton digital strategist Teddy Goff put it, Twitter is the “place to be for obsessively tracking the minute-to-minute of this election” but “Facebook is a much purer platform for message dissemination and talking about the issues voters care about.”

Doug Watts, the national executive director of the pro-Trump Committee for American Sovereignty Super PAC, said: “We use Facebook the most, partially because of the scale, but also when you are talking conservative politics, they have an older audience that fits our target.” Twitter, he said, is “not really for advertising per se.”

The Trump campaign has promoted tweets and placed ad content, said Jessica Ditto, a campaign spokeswoman. But she said it is difficult to use Twitter to collect donations and email addresses because promoted content does not typically get a lot of clicks.-Reuters


Company Profile

Facebook, Inc. builds products that enable people to connect and share through mobile devices and personal computers. The Company enables people to share their opinions, ideas, photos and videos, and other activities. Its products include Facebook, Instagram, Messenger, WhatsApp and Oculus. Facebook is a mobile application and Website that enables people to connect, share, discover and communicate with each other on mobile devices and personal computers. Instagram is a mobile application that enables people to take photos or videos, customize them with filter effects, and share them with friends and followers in a photo feed or send them to friends. Messenger is a messaging application available for mobile and Web on various platforms and devices. WhatsApp Messenger is a mobile messaging application that is used by people around the world. Oculus virtual reality technology and content platform allows people to play games, consume content and connect with others. -Googlefinance