Former Coca-Cola Executive Appointed as Charlotte’s Web’s Growth Officer


A major cannabis company has announced a key appointment in its management staff. Colorado-based Charlotte’s Web Holdings (CSE: CWEB) and market leader in whole-plant help extracts with natural CBD announced that it was appointing Eugenio Mendez to join the company in the newly created Chief Growth Officer position.

We enthusiastically welcome Eugenio to the executive suite. He is a natural fit for Charlotte’s Web as we continue to evolve and plan for global expansion. As the industry’s leading brand, we will benefit greatly from his marketing experience and leadership,” said Charlotte’s Web co-founder Joel Stanley.

The role, which will come into effect January 15th, 2019, will see Mendez overseeing combined business development, sales, and marketing responsibilities for the company. Mendez holds the distinction of previously working for Coca-Cola, serving as the Vice-President of Global Marketing for Enhanced Water and Sports Drinks, one of Coca-Cola’s fastest growing product categories. Additionally, Mendez has been serving in an advisory capacity to Charlotte’s Web for almost two years already.

During 2019, our evolution will include bringing on a CPG focused CEO to position the Company to dominate the future landscape of the industry. Our goal to scale the organization and prepare a platform upon which our iconic brand can be even further extended has been achieved faster than anticipated,” added CEO Hess Moallem. “I am proud of the rapid progress we made to prepare for this moment, including the completion of a full corporate reorganization, rebranding, scaling the business and production systems, new and pending product launches and closing a very successful initial public offering. Given where we’ve positioned the Company within the category, there could not be a more opportune time to find the highest level of talent possible to lead this organization into the future.”

The new leadership announcement will likely be one of many appointments to be made in the coming year as Charlotte’s Web positions itself as a global cannabis retail brand. A further CEO transition is also planed in the upcoming year, as the recent passing of the 2018 Farm Bill which legalized hemp has played a role in opening access to top-tier executive talent previously unavailable to the firm. Earlier in December, Charlotte’s Web celebrated the passing of the Farm Bill as a “monumental win” for America and the cannabis industry at large according to their press release.

Charlotte’s Web Company Profile

Charlotte’s Web Holdings, Inc. is the market leader in the production and distribution of innovative hemp-based cannabidiol (“CBD”) wellness products. Founded by the Stanley Brothers, the Company’s premium quality products start with proprietary hemp genetics that are responsibly manufactured into whole plant hemp extracts naturally containing a full spectrum of phytocannabinoids, including CBD, terpenes, flavonoids and other beneficial hemp compounds.

Industrial hemp products are non-intoxicating. Charlotte’s Web product categories include tinctures (liquid products), capsules, topical, as well as pet products. Charlotte’s Web hemp-based whole plant extracts are sold through select distributors, brick and mortar retailers, and online through the Company’s website at The rate the Company pays for agricultural products reflects a fair and sustainable rate driving higher quality yield, encouraging good farming practices, and supporting U.S. farming communities. – Charlotte’s Web