Apple revises production numbers

Apple stock

Last week, we wrote about some of the pressures on Apple as supply chain issues and production realities continue to change.

Now we have word the company has officially revised its production numbers for the iPhone SE and other gear.

Urooba Jamal for Business Insider reports Apple plans to now ship 20% fewer iPhone SE models, or in other words, a volume 2 to 3 million units lighter than previously estimated.

Production of AirPods has been cut by 10 million.

A new 5G-enabled SE phone is part of the company’s current best-selling lineup.

“Apple today announced iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price,” wrote Apple spokespersons in a March 8 press release. “iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality. … iPhone SE will be available for pre-order this Friday, March 11, with availability beginning Friday, March 18.”

There’s also news that Apple is considering moving a lot of these devices to a model that involves subscription services.

“Apple has increasingly been emphasizing recurring subscriptions like Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus, and Apple Arcade as key new revenue streams for the company,” writes Chaim Gartenberg March 24, at The Verge, talkin about new subscription models under consideration. “Many of those services have already been bundled together into the company’s Apple One bundles, too.”

The revised numbers haven’t seemed to hurt Apple stock any – at press time, it’s up around $175 per share, near all-time highs. Keep that in mind as you rebalance and plan for the year.