Former Beats By Dre and Apple Executive Joins Cura Partners as CMO


As the marijuana industry becomes increasingly attractive for conventional corporate executives looking to make a career change, another major cannabis company announced that it had attracted a well-known marketing expert into its team. One of the worlds leading cannabis brands and oil producer Cura Partners Inc announced that they appointed Jason White as Chief Marketing Officer.

Jason White has a well-known career as former Beats by Dre Global Heading of Marketing, which is an Apple-owned company. He also brings 19 years of experience in marketing and business management.

I came to Cura with a desire to make a real impact. After being Beijing Olympics with Nike and the world-changing ride at Beats across music, sports and fashion; I was thrilled to find another chance to shape the future in the emerging cannabis industry with the incredible team at Cura,” said now-CMO Jason White.

Cura is currently one of the largest cannabis companies globally and is working on becoming a top provider of cannabis oil. Currently, the firm has 530 employees across four states, and since it’s initial beginnings in 2015, has attracted over $125 million in capital investment as well as tripling it’s revenue figures in 2018.

“Cannabis is an industry deeply rooted in culture and collaboration, and there is no one better suited to solidify our brand Select’s role in the future of this community than Jason White. Our goal is to normalize cannabis and raise the standards for everyone can find a way to consume safely and in a way that fits their lifestyle,” added CEO and President Cameron Forni. “Jason’s remarkable experience with brands that impact people’s lives signifies an innovative and bright future for our company and the industry as a whole.”

Despite being such a prominent cannabis company, Cura Partners doesn’t have any public listings on any exchanges. Back in November, the company secured a $75 million in private placement funding. Although there are no indications that the company would go public yet, the prospect is something that many analysts are keeping a close watch over. Until then, the appointment of such a prominent corporate marketing figure is indicative that the cannabis industry as a whole is becoming more mainstream.

Cure Partners Company Profile

Cura is one of the largest cannabis companies in the world, on a mission to be the leading provider of cannabis oil in legal U.S. and international markets. Our goal is to provide people with the cleanest high-quality cannabis and hemp oils, with the safest delivery methods available.

Makers of the Select Oil and Select CBD brands, Cura was established in Portland, Oregon in 2015. In 2018, we were named as one of the Top 100 Companies to Work For in Oregon by Oregon Business Magazine, placing no. 12 in the Large Companies category. We also placed no. 45 on the Inc. 5000 list and were listed by Portland Business Journal as the fastest-growing companies in Portland’s history in 2018. In addition to our home state of Oregon, we are proud to have a large presence in Nevada, California, Arizona and soon additional states and locations across North America and around the world. – Cura Partners