Swiss Company to Track Tuna With Ethereum


Many investors spend so much time looking at crypto coins as a form of currency that they forget to also look at the practical applications in terms of delivery tracking and logistics operations.

Today, we have some news from Swiss company, Gustav Gerig AG, and its suppliers about the future of our consumption of tuna fish.

Gustav Gerig AG has been in business for almost a century. Since 1923, this Swiss company has been innovating in consumer goods markets.

Now Gustav Gerig and other stakeholders are dreaming up a system where each can of tuna sold will have a scannable code that can provide information on production down to the fine details – under this proposal, the consumer could even figure out which individual boat caught a particular fish before it was processed through the cannery!

One of the partners in this venture is Consensys, a blockchain entity managed by Ethereum co-founder Joseph Lubin – we talked about Lubin’s enthusiasm for cryptocurrency a while back, and this is a concrete example of what this innovator is often talking about when he makes enthusiastic remarks before a crowd.

A press release announcing the plan describes the tagging process this way:

“In providing an optimal level of transparency the company will enable all its clients access to data on exactly how the Pacifical MSC tuna was sustainably caught through the following information: which captain, vessel, catch timing, method and area, where and when it was processed,”

These kinds of interesting and utilitarian cryptocurrency promotions show how digital assets can be used to revolutionize how we experience commerce.

People who like tuna fish often like to know more about where and how it was caught. To the average consumer, it’s just pink stuff that comes in a can or shrink wrapped bag, but to choosier shoppers, many of whom invest in tuna steaks or mini frozen tuna chunks, questions about: was this rod-caught? How fresh is it, really? What does it mean if the tuna was caught in Indonesia?

Also, the sustainable fishing market is growing – and more people are caring about where their food comes from. At the same time, this also shows how crypto and blockchain tools can be used to certify cold chain logistics – temperature controls and much more.

Cold chain is now standard in many markets, and new technology is the driver behind these improvements. Now it’s clear that the immediacy and transparency of crypto coins and blockchains can be used to deliver even more verifiable data to both B2C and B2B customers.

In the future, look for these types of scannable technologies to appear on food packaging as one more example of the versatility and value of blockchain related technologies in our world.